主页> 电子书> Ebook

The tipping point: how little things can make a big difference


语言:English
作者: ☛Gladwell ☛Malcolm
系列:azw格式
出版社:Back Bay
标签: #Advertising #Promotion #Business #Economics #Causalidad #Causality #Causation #Contagion #Social #Context #effects #Psychology #Efectos #del #contexto #Psicología #General #Marketing #Philosophy #Political #Science #Psicología #Sociology #working
点此下载: →→点此下载
内容简介:

SUMMARY:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.